【文章摘要】Export duration is crucial for accumulating experience and facilitating learning. Using HS 6-digit data on Chinese agricultural exports, this paper integrates export duration and new market entry into a unified framework to examine the impact and underlying mechanisms of agricultural export duration on entry into new markets. The results suggested that export duration has an inverted U-shaped impact on new market entry. This effect varies depending on the region in which the export learning effect is acquired, the level of processing of agricultural products, and the degree of vulnerability to non-tariff barriers. The results of a mechanism test also reveal that export duration mainly affects the probability of agricultural products entering new markets through two channels: the reduction in information search costs and the growth of total factor productivity. There was evidence of a spillover effect of export duration on new market entry both at the market and product levels, which resulted in path dependence in new market entry decisions. These findings provide valuable insights for policymakers in developing countries, supporting the design of effective trade policies, the promotion of agricultural exports, and the diversification of export markets.

【关键词】new market entry; export duration; spillover effects; export diversification

【文章作者】Hongman Liu, Junbo Wang and Ping Wei

【作者单位】College of Economics and Management, China Agricultural University, Beijing,P.R. China

【发表期刊】Journal of the Science of Food and Agriculture

【基金资助】This work was supported by the Humanities and Social Science Fund of Ministry of Education of China (23YJA790049), and the 2023 Higher Education Scientific Research Planning Project of China Association of Higher Education (23BR0205).

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